According to statistics, market maturity quite high "Small Cooling Fan" in the domestic industry, there are still a large market capacity, but because of this industry technology is relatively old, the appearance of a fixed single, common market, stand fan, fan page, Taiwan homogenization fans, wall, roof fans, ceiling fans, these traditional types of "Small Cooling Fan" appearance and functionality is very serious, severely hampering the development and promotion of this market. But in recent years a number of major companies began to perceive them through active and innovative, breaking the old traditional design, have developed a series of innovative richer, more differentiated personality of the new products, in order to continue to make a big cake and product upgrades. "Small, light, pretty, odd," is this year's main direction "Small Cooling Fan" shape development in the pursuit of individual style and refined era, consumers seem to cute little soft spot for home appliances.