Return to the "Tiny Cooling Fan" itself, from the consumer's point of view to consider the function of the refrigerator, of course, it is to provide chilled food; rice cooker function, is that the rice be the most fragrant of the most delicious. If the product providing consumers with accurate demand functions, yet failed to reach 60 points, even catch a mobile phone network, have reflected the cloud features that did not make up the "Tiny Cooling Fan" function failed. After years of development, the home appliance industry pattern has been basically a foregone conclusion, a variety of price war and even the current concept of intelligent, we believe that consumers have been struggling to carefully distinguish. In fact, the popularity of smart appliances hinder biggest stumbling block is the presence of some dislocation between product value and consumer demand. "Tiny Cooling Fan" in the eyes of the value of the enterprise, and has not been recognized by consumers. Or that some intelligence provided by the product, not the consumers really need.